Tito’s Handmade Vodka Launches Nationwide Music Fan Contest


Winner to Receive Free Rock & Roll Trip to Four 2012 Live Music Festivals AUSTIN, Texas, June 29, 2011 /PRNewswire/ -- Tito's Handmade Vodka, the Austin-based maker of award-winning craft-distilled vodka, is launching a contest for fans to compete for the opportunity to serve as the company's roving blogger at four 2012 popular music festivals, including Austin City Limits … [Read more...]



(CREATOR'S PROJECT, NY) The Grand Palais in Paris featured thousands of rabid fans dancing on June 21, 2011 around the sprawling art installation of legendary British sculptor Anish Kapoor. The Creators Project enlisted Richie Hawtin and Anish Kapoor as creators for this unique collaboration at one of Paris's most inspirational museums. Each year at MONUMENTA a leading … [Read more...]

Kevin Smith’s Self Distribution Gamble Pays Off

The Harvey Boys have witnessed first hand the vagaries of "studio math" - the byzantine numbers game that sees an uneducated media and public celebrating "huge" openings at the box office while ignoring the obscene marketing costs attached to reach those figures. We believe it's a pyrrhic victory to simply "buy" an opening weekend by pouring millions of dollars into TV spots, billboards and print ads. As storytellers, why not instead use our creative abilities that resulted in a film in the first place to also creatively SELL that film directly to our public?  We believe the state of film marketing has become ridiculously expensive and exclusionary to the average filmmaker longing simply to tell their story. When the costs of marketing and releasing a movie are four times that film's budget, it's apparent the traditional distribution mechanism is woefully out of touch with not only the current global economy, but also the age of social media.  Therefore, The Harvey Boys will not spend a dime on old world media buys (such as TV/Print/Outdoor) as we self-distribute our film, Red State, in an admittedly unconventional, yet extremely cost effective, word of mouth/viral campaign.  Knowledge is power, and we believe in empowering the filmmaker - so the Harvey Boys vow to make the financials of Red State open and transparent from which anybody hoping to follow suit can learn. We will do what no studio has dared: open up our books for the world to see so anyone interested in pursuing a similar independent release strategy has a better understanding of the BUSINESS of Red State.  And if we're successful - or even merely effective - at producing a film distribution apparatus that can stand apart from the cost-prohibitive studio model currently viewed as the only way to get a movie into a theater? It is our intent to use the groundwork we lay with Red State to aid other filmmakers in releasing THEIR films, via our newly launched SModcast Pictures.  Don't hate the studio; BECOME the studio. Anybody can make a movie; what we aim to prove is anyone can release a movie as well  The Harvey Boys  Jon Gordon & Kevin Smith

“True independence,” Smith said, “isn’t making a film and selling it to some jackass. True independence is schlepping that s— to the people yourself.” And so he did. Snubbing the major studios at Sundance who were bidding on his horror movie "Red State," he bought it himself - for $20. On March the 5th he started touring the film in the U.S. market and grossed close to $1 … [Read more...]